Tuesday, January 10, 2006

Ghe majha Baghle cha was

That's some pick up line in Marathi, and has nothing whatsoever to do with this post. Saw the new Hutch ad - they have followed suit and come out with a 999 forever connected prepaid scheme. AirTel was the first to do this, makes no sense to have the same scheme. Idea's scheme of felxible validity/talktime refilling is the most attractive. If only Hutch did not package talktime along with its validity refills...
Now this 999 scheme, it is working on one principle - the trust that the majority of consumers cannot use the phone for just incoming calls, and outgoing calls or SMS have to be made now and then. This means that they will have to refill regularly. This means that 999 does not make a difference from 499 or come to that matter, even 99.

Get this - the same scheme is launched, instead of a 999 scheme, they have a 99 scheme. There is such a hurry to get this, that Hutch acquires a large customer base. Then Hutch uses the same thing to fallback on for its revenues as the 999 scheme.

1 comment:

filterkaapi said...

forgeting d fact dat d valisity of 999 is 12mnths in airtel. dat is starkly diffrnt frm 499 or 99!