Sunday, June 25, 2006

Gimmick

Gimmick 1: LoeTobac... ciggies that apparently have permission to advertise because of the tagline "low on tobacco, high on life"... apparently it consists of very little tobacco and other smokable herbs... if there were non carcenogenic smokable herbs, everyone would already be doing it, so its a stupid thing to market a realistically "safe" ciggie, but these guys are doing it, and it serves as a nice gimmick, because loetobac is the rage... apparently they have plans to hand them out for free in front of colleges, got this from the tapri... now that's a dangerous thing to do... handing out ciggies... someone should look into this.



Gimmick 2: Ok so there is this small vada pav walla, right outside the southern end of Thane station, and I was passing the area looking for a chai place, when the guy outside was expirience enough to call out to me and tell me chai was served there... with a nod like he knew exactly what I wanted, which he did. While I was having the chai, I noticed the way everyone there was working together to market that place... its not different to write about the same techniques used in the vp place, but the techniques were different themselves... you know there is something going on when the amount of people the place was serving increased visibly in front of your eyes... the funny one was that the guy who called out to me got out about six bottles of water, and handed it out as free drinking to a bunch of thirsty travellers going somewhere... by doing this he created a crowd outside the shop, and people began to flock to the place, and soon a line built up for the puri bhaji... another guy called out "Puri Bhaji garam hai"... he was simply telling which food item was fresh... pretty decent way to go about things actually.




Gimmick 3: Why ciggies are good for the health: The more drastic the problem of cancer gets, the more is the world at large pressurized to find a cure... for cancers caused by other kinds of carcenogenic substances as well. So my smoking is helping your child chewing the end of pencils and swallowing the dyed flakes. Cheers.

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